Advocacy is a key responsibility for any leader. Op-ed pages, letters, calls to action, pod/broadcast commentaries, newsletters and blogs are valuable vehicles for conveying key messages, managing public opinion or shaping a debate. And with the growth of online media, opinion and persuasive writing is a key tool in changing behaviors and mindsets, influencing public policy, educating the public and building support. In this workshop, we'll learn a writing strategy to create persuasive and opinion content quickly and effectively with sensitivity to your audience and the right details to drive results, whether you’re leading a company project or promoting a political or charitable cause. We'll sketch out a position on a topic of your choice, so start thinking about something you want to advocate for or against.