Taking Care of Business Presented by SBBSM

          Boost Your Marketing Strategy

It is time for the message to reach small business owners and corporate boardrooms alike: Marketing should no longer be seen as a net cost to a business, it can create real value in its own right.

It relies on providing value to the potential customers, leads to engagement with them and a share of their attention. You do not engage with prospects by one-off campaigns anymore; it is an ongoing process. Any touch point with your firm or your brand is an opportunity to promote your business and increase sales.

A strong Marketing strategy is now not only responsible for generating new business opportunities; it can also add real value to a business, over the long term, by building tangible assets for a company.

Come and meet Marketing experts who will help you understand how to build or strengthen your Marketing strategy:
 

• Carl Baumann is a certified mentor with SCORE specializing in writing business and marketing plans, business financial management, strategic planning & objective setting, organization & process improvement (process mapping) and general business management.

• Erin Smith is a senior account supervisor with MMI, a full-service communications firm that provides strategy-led, integrated campaigns to Fortune 500, middle-market, and emerging-growth companies. She specializes in event planning and management, media relations, brand strategy and advertising campaign development. Erin leads integrated communications campaigns for some of MMI’s largest clients.

• Scott Scaggs is a Creative Director and VP Partner with CLEAN DESIGN, a brand & design agency that creates competitive advantages for their clients by developing a unique brand voice and differentiated design, bringing these to life across every touch point.  Scott believes in encouraging and shaping good ideas rather than just tearing down the ones that don’t work. His 20+ years in the business have refined his ability to quickly interpret strategic input into meaningful creative.
   

About Taking Care of Business (TCB) forums
We've partnered with SCORE - a group of talented retired executives - to recast the Small Business Roundtable, rename it Taking Care of Business, and improve our small business education and services.

For 50 years nationwide, SCORE has helped millions of small businesses every step along the way - from idea conception, through successful business expansion and transition - leveraging its volunteer mentors' experiences and wisdom.

Our local SCORE chapter is ranked one of the nation's top ten chapters in customer satisfaction, and their services are free! Learn more or connect with a mentor for free small business advice at http://chapelhill.score.org.

The TCB forum takes place on the first Wednesday of each month and is free for Chamber members and active SCORE clients.  Registration is required.

Follow us on Twitter via @carolinachamber and join the conversation using hashtag #ChamberTCB