Join us for this Taking Care of Business night seminar at Finley Golf Course.
Topic: How to put a Chatbot on your Website
When a customer comes to your website, you only have seconds to engage them and answer their questions about your business. What if you could build a "helper" that would engage your website visitors with 24/7 friendly service?
At this seminar, you will receive a step by step guide to implementing your own chatbot, suitable for all levels of technical aptitude. We will cover:
- Whether to build a chatbot yourself, or use a pre-built solution
- Building smart and personalized bots that convert website visitors into sales (or answer customer service questions without tying up your phone lines!)
- Taking chatbots off the website - Facebook messenger and SMS bots
- Analyzing your user behavior and A/B testing new chatbot scripts
Speaker: Rob Gurley
Rob Gurley is the Sr. Manager for Marketing Automation at Lenovo. He has worked as a marketing automation consultant, a web developer, and a content strategist, and has led marketing operations departments at small and large companies. Rob believes that marketing automation can save a small business owner's time while providing a personalized and human experience for his/her customers. When he's not saving the world from spam and untargeted ads, he can be found at a Durham Bulls game or a local martial arts studio.
Food is provided by our sponsor, Finley Golf Course.

Taking Care of Business is powered by The Chamber For a Greater Chapel Hill-Carrboro, SCORE Chapel Hill Durham, and Local Presence SEO. Join us monthly on the first Wednesday for education topics that give you the tools you need to succeed in your business.