Pricing Dynamics
Learn how to develop pricing for your products and services with Richard Blossfeld, General Business Counselor, Small Business and Technology Development Center at Kenan-Flagler Business School, University of North Carolina of Chapel Hill.
Items that will be covered include:
- Components of “Price”
- Common Pricing Strategies
- Factors Influencing Price
- The role of Value Propositions
- Technology & Price Strategy

Richard’s background includes 35+ years in marketing and sales leadership positions in the food and chemical industries. He’s developed pricing strategies for literally hundreds of food and chemical products while working with major corporations. Prior to joining UNC’s Small Business & Technology Development Center he spent 6 years as a consultant for new and emerging food safety and sanitizing technologies. He’s a graduate of Marquette University, Milwaukee, WI. Rich lives in Greensboro, NC with his wife and enjoys his four grown children and two grandchildren.
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