Taking Care of Business

How to Use Marketing Automation

Gone are the days of high-volume outbound marketing efforts. Marketers need to embrace more personalized and targeted campaigns to succeed in today’s highly competitive environment. With triggered messages, unique workflows, enhanced tracking, and scheduled social media campaigns, marketing automation helps marketers develop effective email campaigns that deliver the right message at the right time to the right audience.

Speaker: Hank Hoffmeier

Hank Hoffmeier is a manager of Strategic Services at iContact. With a passion for all things digital and social, combined with more than 18 years of experience in Sales and Marketing, Hank enjoys partnering with organizations large and small to improve their marketing strategy.
 
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