Taking Care of Business

Attract and Convert Your Ideal Customer
Do you know who your ideal customer is? 
How to best convey your offering in a way that gets consistent results?
 
It all starts with understanding WHY you do what you do as a business.
What does your company believe in?   
 
When your business discovers its WHY, you build a winning company with clarity, vision and a unified culture – you become an inspired business and start attracting your ideal customer. 
                                                                                                              
At this highly interactive workshop, you will learn:

• How to discover your business WHY in an interactive format
• How to create WHY-based messaging for your marketing efforts
  • Define your client avatar
  • Create your Elevator Pitch and WHY Tagline
• How to WHY-fy your company

• Identify and gain clarity about your ideal clients so you can speak to them directly
• Uncover genuine, authentic and real messaging that resonates with them
• Differentiate yourself from competition by communicating what YOU STAND FOR, not what you sell
• Create loyal advocates and raving fans who will spend more and refer others to you

Meet our guest speaker 
Jim Jubelirer is a Certified Gazelles Coach, a Certified “WHY Guy”, an executive coach in the Duke Leadership Program, and is active with RTP Capital, an angel investment group.  Jim’s WHY is to Contribute and Add Value.  He lives his WHY by providing growth company teams with the best practices in business and personal development.  Be prepared for a quantum leap in your happiness and productivity!
 
About Taking Care of Business (TCB) forums
TCB is powered by the Chapel Hill-Carrboro Chamber of Commerce, SCORE Chapel Hill, and the Small Business Response.  Join us monthly on the first Wednesday for education topics that give you the tools you need to succeed in your business.

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