Small Business Roundtable

The Loyalty Effect: Listen to Your Customers to Beat Your Competitors
 
It is a well-known rule that satisfied customers produce more profits, lower the cost of business development, and are more immune to competitive offers.  But how do you know if your customers are truly loyal, and not merely satisfied or complacent?  Do you know are you doing relative to your competitors and relative to your customer's expectations?
 
Take-aways - what you learn
 
Learn the best practices for measuring customer satisfaction and loyalty.  Understand how to apply the same techniques in your business that big brands like Fidelity and Royal Caribbean use.  Knows the pros and cons of qualitative vs. quantitative methods.  Hear case studies of successful customer loyalty programs.  Get excited about improving your results in 2011!
 
Presenter:  Jim Jubelirer
 
Jim is the owner of ActionCOACH Business Coaching, helping business owners improve their performance and personal satisfaction.  He combines the best practices in leadership, business development and personal growth to get massive results with his clients.   Jim is nationally-recognized expert in customer decision-making, having spent 16 years with leading market research companies.  He is affiliated with Delta Leadership, which runs the Duke Leadership Program at the Fuqua School of Business; is a coach for the UNC Launch the Venture program; and is active as an angel investor with RTP Capital.  Jim is eager to provide practical, realistic solutions that help people have Their Best Year Ever.