Small Business Roundtable
Name:
Small Business Roundtable
Date:
June 5, 2013
Time:
11:30 AM - 1:00 PM EDT
Registration:
Register Now
Event Description:
Google Analytics Workshop: Learn How to Measure, Interpret and Improve your Website’s Ability to Attract and Convert Prospects into Customers
Google Analytics can be an extremely valuable tool for measuring your website’s performance, understanding visitor behavior and gaining insights that can be used to acquire new customers and grow your business. This session will conducted as an interactive workshop where we will do a live peek at participants’ website metrics, answer questions and provide some suggestions on how to improve performance. It will be a learning experience for all.
We will pre-select 3-4 Chamber members who are open to sharing this information with attendees (those volunteering will receive a free, separate consultation with a more in-depth insight into their website’s performance, including specific recommendations for improvement).
Note: If you are interested in participating please contact Alan Hecht at alanh@multi-channelmarketing.com.
This session will be presented by Alan Hecht, President of Multi-Channel Marketing and ongoing facilitator for the Small Business Roundtable. Multi-Channel Marketing develops measurable, cost-effective marketing and media programs that acquire new customers and grow a clients’ business. He has been using Google Analytics since it was first introduced in 2006 as a tool to help his clients understand and improve their business. His process and methodology are the same for his national, international and local clients. This includes an overall analysis of a client’s off and online business, setting measurable objectives, creating and helping to implement a cost effective marketing action plan. His background includes 30 years of marketing and profit and loss management experience for diverse companies large and small.
